Alerts4All launches Lightning-Fast Backtesting

March 11th, 2009

We are seeing rising traffic on our Alerts4All.com site and everyday we sign up a steady stream of new customers - for many of them the first time to automatically monitor their stock positions with stock alerts in real-time.

Over the last months, many of those customers asked us:

“How do I find the right alerts?”

In order to address this question, we just launched the ability to back-test stock alerts against years of historic stock market data. With a simple click and within seconds our users are now able to test their stock ideas - a first for individual investors.

 

 

By just pressing the new ‘Backtest’ button on the stock widget the user can test the stock alerts that have been created for a period of up to 6 years.

Within seconds we show the results, sorted for each alert, so our user can find out which alert is meaningful and which alert is just creating noise (there is already enough noise on CNBC).

 

 Try it for yourself and let us know what you think. Go to www.alerts4all.com and create an account - it is free.

Why are Online Broker Firms Sleeping?

February 20th, 2009

It still surprises me. Most online broker accounts are inactive and nobody is doing anything about it. Even though most of these accounts have a balance and/or open positions. In fact online broker generate 90% of their transaction revenues with just 10% of their accounts.

It seems like the business model of online broker firms has been so far: drive an aggressive marketing campaign to bring in bodies and then hope that some of them are active investors. Those people that turn out to be active investors get a lot of additional services and tools (most of these too complicated for me) to make them stay as long as possible and to not make them move to the competition. So everybody is fighting for this 10% of active accounts. Nobody cares about the other 90%.

I am one of those 90%. I am too busy to follow my portfolio each day, but I know what I should do: limit my losses, manage my risk, lock in my profits, sell my loosing investments (my wrong ideas) and try develop as long as possible my winning investments (sometimes I am right). This has nothing to do with market timing. This is intelligent buy-and-hold.

It would be easy to get me to trade: My online broker firm should monitor my position for me. I do not want a tool that I have to use/understand. I want my broker to just monitor my positions for me. Automatically.

So when I lost a certain amount, I get an email giving me an update on my position, telling me what the situation of that stock is right now and providing me a link to trade. Or when I made a  nice profit that is at risk of being lost, I get an email telling me that now could be a good time to lock-in those profits - nobody went broke from doing that yet.

Turns out that online broker firms do not follow what their customers are doing. They do not upsell. They ignore the inactive accounts, even when it would be so easy to create a set of default alerts for each position one of their customers enters (hey, I can always opt-out of these alerts).

But I think this is changing. The margin/balance business of online broker firms is dead. Options volume (very profitable) is declining and everybody is bracing for a reduction in trade activity. Now it is the time to think about way to generate incremental revenue. I think we can help with Alerts4All.

New Press Release: Alerts4All Provides New Stock Alerts for Volatile Markets

February 5th, 2009

NEW YORK, Feb 05, 2009 — Today Alerts4All, the easy-to-use real-time stock alerts tool, announced the launch of a new set of stock alerts to help individual investors in volatile stock markets. This makes Alerts4All the first service to launch real-time chart pattern alerts and improved stop-loss alerts.

Alerts4all - Easy stock alerts

Alerts4All now offers Chandelier Stop alerts that adapt to market volatility levels and help investors to protect their portfolios. Instead of using a fixed percentage to update a stop price from current high prices, as done by traditional Trailing-Stop-Loss alerts, Alerts4All’s new Chandelier Stop takes into account the trading range that the stock is traded in. This ensures that while the portfolio of the investor stays protected, the investor is not stopped out of a position as volatility increases.

 Alerts4All chart pattern alerts inform investors when important chart formations are being formed. Alerts4All is the first service that allows individual investors to use these powerful stock market alerts in real-time. Alerts4All offers bullish and bearish chart patterns like Double Top, Double Bottom and Flag Formation.

 ”Today, individual investors are disadvantaged compared to investment banks and hedge funds, who benefit from advanced algorithmic stock market technologies.” said Fabian Siegel, CEO of Strateer. “With Alerts4All.com we intend to change this. With our new set of stock alerts we provide individual investors with better tools for volatile markets. This is another step in our mission to bring Wall Street tools to Main Street.”

 Individual investors often miss the right time to buy or to sell because they are too busy to actively monitor the stock markets. This leads to frustration and bad stock performance. With stock alerts from Alerts4all, investors can now protect themselves against losses or lock in profits by receiving real-time stock alerts at the right time.

 ”Many individual investors use chart pattern analysis to find the right time to buy and sell stocks,” said Matthieu Labour, CTO of Strateer. “Instead of doing this manually, our pattern matching engine is analyzing stock prices and volume continuously and sends stock alerts in real-time once a chart pattern has been detected. Automating this time consuming task is a big help for many investors.”

 

About Alerts4All.com

Alerts4All is the easy-to-use stock alert tool from www.Alerts4all.com, a service provided by Strateer, Inc. Alerts4All monitors stock prices in real time so investors can determine opportunities to buy or sell, and maximize gains and limit losses. Stock alerts are delivered to users via email, RSS or to a cell phone. Alerts4All offers stock alerts including price and volume, as well as technical indicators, fundamental data, and user-friendly reporting charts. Alerts4All is a service provided for individual investors and is available as well as white label solution for online brokerage firms.

 

Join us at Money:Tech’09

January 13th, 2009

Last year in February we attended the first version of O’Reilly’s Money:Tech conference. It was the first time we gathered feedback for Strateer, which we just started a couple of weeks earlier.

This year we will be an exhibitor. Visit us in the Exhibit hall at booth #7 to talk about the need for better tools for the individual investor, Alerts4all, licensing some of our products or whether the stock market will be actually shut down by the end of the year.

Update: Appears that Money:Tech ‘09 has been canceled. There does not seem to be a market for a $2,500 ticket fintech conference right now. Too bad - last years conference was a big success for us.

New: Integrate Alerts4all with your online broker

January 9th, 2009

We just launched two new features for Alerts4all that makes it easier and more exciting to use:

Integrate Alerts4all with your online broker account

We realized that it might be a bit cumbersome to login each time after you bought a position in order to setup your alerts for that position. Now you do not have to login anymore. Just forward your trade confirmation mail to ‘newalert@alerts4all.com’ from that same account that you signed up. We will analyze the email and create your default alerts (you can set these up in your account) for every stock symbol we can find.

Forward your trade confirmation to Alerts4all

Alternatively we have created a unique ‘@alerts4all.com email address’ for you. Look up your address in your account and have your online broker send all trade confirmations to that address. Done - we will automatically monitor your portfolio and you do not have be worried anymore to miss the right time to sell your position.

Streaming Stock Quotes

Alerts4all stock widget

Wondering what the price is doing right now while editing your alerts? Now we stream all price activity right to your Alerts4all dashboard. We track and display the performance of each stock since you created your first alert for it.

2008 has been a wild ride on the markets. We hope that Alerts4all will make it easier for you to navigate the markets in 2009.

Thank you for using Alerts4all. If you have any questions, need additional alerts or have suggestions on how to improve Alerts4all, please email me at fabian@alerts4all.com

Happy Investing,
Fabian Siegel

Will stock markets close down by the end of the year?

January 7th, 2009

When I mention Strateer to people I meet, I often get a surprised look. Starting a company that provides a better way to invest into the stock market seems to be completely insane to people given the current state of the financial markets. People behave as by the end of year there will be nobody left that owns stock. So let’s close the stock market - the last one please switch off the light.

I have a contrarian point of view: There will be still a stock market next year, and as well the year after that. And there will be investors buying and selling stock. There will be even individual investors. And they will have the same problems that they have now: They want to improve their performance and they are still too busy to follow the markets constantly. Furthermore they are non-systematic, emotional and in general should not invest. But they do, some to well and many more could do well.

I would conclude that therefore there will be retail brokerage firms in the years to come that service these people. And these firms will have the same problem they have today: 90% of their revenue is generated by 10% of their accounts - because all the other account holders are too busy to log into their account every day/week.

If we had a company with a high burn rate, I would be concerned. But given our size and stage the timing is all right (okay, I could do with a little bit less negativity around me). We will need 24 months to launch and establish our service. By then people will realize that the stock market is still open and alive.

This was 2008, Welcome 2009

January 2nd, 2009

This year went by fast. It feels like we just started, squatting in a friends office in Midtown beginning of January.

In February we attended Money:Tech ‘08, anxious to discover potential competition. Having received good feedback and encouragement we continued and built our first prototype of Strateer. This prototype allows to visually build and backtest trading strategies in a matter of seconds. And more important it got us really excited about the prospect of having such a tool to better invest in the stock markets.

The prototype allowed us to raise our Angel round that finally closed in June. We started building a world class development team which ended up being distributed between China, Pakistan, Belarus, Germany, France and the US. With this team at our hands we built our first public product that launched in November: Alerts4all.com.

Alerts4all is the first easy-to-use real-time stock market alert tool for the individual investor. Wall Street tools for Main Street - Chapter 1. Blog reviews were positive and we landed articles in Barron’s and Marketwatch.

The meltdown of credit markets, stock markets and the overall economy was unsurprisingly the most affecting development for us. It affected our funding environment (-), the access to talent (+) and most important our customer (?).

In 2008 we saw a proliferation of financial blogging and the use of Twitter. Stocktwits is probably the most exciting development. Community driven investment discussions and decisions will be key for what we are up  next year with Strateer.com

We would like to thank all those people that supported us with their ideas, their feedback, their contributed time and of course their check book last year. Without you we would not have been able to get that far.

2009 will be a challenge. We believe that Strateer is a child of the changes we see on the capital markets. 2009 will be about non-nonsense and getting things done on a tight budget. But 2009 will yield as well opportunities for small, innovative, fast and hungry companies. We are looking forward to continue to build this company with the enthusiasm and support of all the people around us.

Wall Street meltdown and NY tech

December 22nd, 2008

There are many reasons why New York should be the center of the universe (it has been to me since I moved here in 2002) but in terms of tech startups, New York seems to struggle compared to the usual suspects on the West Coast or even Boston.

One reason that is always thrown into the discussion amongst NY based startups is the tech brain drain by Wall Street. For many engineers the job security and lofty salaries paid by banks and hedge funds made joining a startup seem a dumb idea. Furthermore the lock-in effect of end-of-year bonuses created a timing-problem. When looking for that great engineering candidate, a startup does not have 6 months time to wait.

This problem might have gone away – at least for some time.

Risk of joining a startup
Amidst the financial meltdown we now see major Wall Street firms cut headcount in IT. In earlier downturns we saw headcounts in administration and on trading floors shrink but IT always seemed to be excluded. Not this time. I have friends at Merrill Lynch that got all projects stopped right now and that have been told to wait for the announcements what will happen after the merger with Bank of America. Whose platform will the bank consolidate on (I heard Merrill’s might make the race)? What about the teams that work on the discontinued platforms?

Janco Associates, a management consulting firm, earlier this fall declared that the financial firms’ woes will glut the IT job market. According to them and based on interviews with sources within Lehman Brothers and Merrill Lynch it has been confirmed that a large number of IT professionals in both organizations will lose their jobs by the end of the year. More than 230 IT professionals at Lehman Brothers who make $250,000 or more a year will be out of a job by year-end. At Merrill Lynch, more than 180 IT professionals making more than $250,000 a year will be without work as well. And let’s not forget all those hedge funds that will blow up over the next couple of months. A friend of mine just left his position as Head of Software Development at a midsized Quant Hedge Fund ($400M in assets) to start his own tech startup. According to him, most funds below $1B in managed assets will not survive the next 6 months.

So the relative risk of joining a startup, right now, has been reduced significantly.

Salary
For those engineers that do not loose their jobs as part of the downsizing, there is still the salary aspect. It is true that most startups probably will not be able to match the salary levels enjoyed on Wall Street. But next years bonuses are quite uncertain right now. This removes already one lock-in reason to join a startup right now.

But there is another reason that might make the salary question become less important. In the last weeks I spoke to quite some engineers from investment banks and hedge funds - we are hiring financial service engineers right now. None of them liked their job in financial services too much from a technology perspective. Some guys from Lehman Brothers were fed up having a very narrow scope in terms of technologies and relevance of their projects. The  same I heard at Merrill Lynch. They are looking for the satisfying experience of being part of designing and implementing and application end-to-end across all layers. Something a tech startup  is all about.

Eventually great engineers want to use interesting technologies to solve challenging problems. Wall Street’s huge IT departments with headcounts of a couple of thousands in each major firm did not do a good job to provide an environment that is interesting to work in. In the end great things are achieved by a small team of great engineers. As an example a major investment bank used to have a problem with their equities execution platform, which had become a piecework of many different platforms acquired over the years. When it came to build a new global equities execution platform they set up a team of only 10 engineers to build it. That leaves many engineers with boring maintenance and life support for legacy systems.

The financial crisis removes a major obstacle for the development of the NY tech startup scene. Engineers from Wall Street are joining startups – Josh Koppelman created a website for them (www.leavewallstreetjoinastartup.com) - or founding their own startups. Strateer is one of them, somebody else is working on build a discount consumer platform to trade government bonds and another company was founded to compete with rating agencies for better credit ratings, using mathematical models and natural language processing. There are many more.

Unfortunately though, this is only one (positive) effect of the financial crisis for NY tech startups. At the same time when hiring tech talent becomes easier, it be comes extremely challenging to raise money. VCs, in anticipation of a nuclear winter, are keeping much more cash in their funds (I heard a number of 40%) to help provide liquidity to their existing investments during the next year if needed, and Angels are preserving cash for what ever comes next year. But that topic has been covered already extensively during the last weeks.

The problem with ranking

December 16th, 2008

Today the stock picking site Kaching announced that they have become an SEC registered investment adviser. I believe other stock picking sites like CoVeststor have done or will do the same. Becoming a registered investment adviser points into the direction social investment communities are heading: Taking on the Mutual Fund industry. We will provide as well alternatives to the Mutual Fund industry who is bloated, too expensive and performs mostly worse than the market does. However I do not believe stock picking is the right way to do that. I repost a comment to stock picking I left on Techcrunch:

“‘Of the 350,000 portfolios on kaChing, 1,500 have actually generated positive returns…’ The problem with ranking is, that it does not contain positive information value. When you rank, you always get winners - question is whether this is luck or skill. Not the performance but the risk adjusted performance of a portfolio is relevant. All these ‘winner portfolios’ have huge Beta’s. Another problem with ranking fantasy portfolios: What if a user generates two portfolios, one bullish another bearish. One of the strategies will win but this does not mean that the owner of the portfolio is a good stock picker. Having said that, I believe social investments and taking on Mutual Funds is very interesting. But there are problems attached on how to identify long term winning strategies.”

I believe following arbitrary stock picks is not providing real value to individual investors. It the strategy, the systematic investment that creates long term winning investors. That is what we are focusing on with Strateer.

Help us to spread the word …

December 10th, 2008

Alerts4all, our first product that brings Wall Street technology to Main Street, is up to a good start. We released the site on November 18th (see here for our blog post). Even though we have not performed any search engine optimization or started our search campaigns we see a steady stream of accounts created every day.

We are proud that within 2 weeks of our launch we got an article in Barron’s (print and online), probably the most important publication in our space (we are still working on Investor’s Business Daily). The article generated quite some attention from potential customers, strategic partners and other journalists. Furthermore as these days a movement of 5% up or down in the S&P500 is no front page news anymore, we get a lot of interest for what we do: Bringing Wall Street tools to Main Street and democratizing institutional technology for the individual investor.

Press logos

Alerts4all got great coverage online from blogs such as Silicon Alley Insider, MarketWatch, the Amazon Webservices Blog and other publications. On MarketWatch, Alerts4all was described as an “easy-to-use stock market alert tool that brings institution grade investment technology to individual investors.” And Financial Content asked “How cool is that?!

Now you can help us to spread the word:

Sign-up for Alerts4ll, if you haven’t done it yet. Then, let me know in case you know:

  • a distribution partner for Alerts4all (Online Broker, Stock market news site etc.)
  • a journalist / blogger that writes about financial markets and technology
  • a customer that would be able to provide feedback (every customer counts)

Alerts4all is the first product that we have launched and the market response has been great. This gives us confidence that we are working on something big. We cannot wait to show you what our next product will look like - but you will have to wait until next year.